Keywords are essential to long-term SEO success. Indeed, keywords still form the foundation of any meaningful SEO strategy, and businesses that are able to identify relevant keywords and use them effectively hold a serious advantage over their competitors. The good news is that we can help you do just that. Here’s everything you need to know about using keywords for SEO purposes.
What are Good Keywords?
The best keywords have a strong relation to your industry, business, products, and/or services. Ideally, a business should incorporate a mix of different types of keywords in their strategy. This way, they can optimize product pages while also ensuring that their keywords help them earn some brand love and recognition as well.
Furthermore, for keywords to have SEO value, they must have a certain volume attached to them. In other words, they have to be terms that users regularly search for anyway. Otherwise, your content won’t enjoy much visibility.
Lastly, keywords can’t be too difficult for a business to eventually rank for. If you’re just starting out, then, it’s a good idea to explore niche topics and long-tail keywords. Though these keywords may not generate a ton of visitors to your site, the traffic you do produce will likely be highly interested in your company.
Smart Ways to Use Keywords
Once you’ve identified the best keywords for your business, it’s now time to include them within your content. Some inexperienced marketers may feel tempted to overuse certain lucrative keywords. This, however, is a bad idea. Writing too much content centered around a single keyword will typically produce diminishing returns. What’s more, the practice of keyword stuffing in a single piece of content could actually harm your site and incur a penalty from a search engine like Google.
Instead, make sure to follow these guidelines for smart keyword usage:
- Include keywords in headlines, subheadings, and at least once within the regular copy of a web page.
- Add keywords to meta descriptions and alt tags on images.
- Include related keywords in subheadings and link to internal and external pages within your content.
Answer Pertinent Questions
At the end of the day, great content provides valuable information to readers and consumers interested in your business. Therefore, it’s important to use keywords to answer customer questions or explain a difficult concept in your field. Search engines value content that humans actually want to read. So don’t get bogged down trying to please Google or Bing without addressing your customers first. Finally, you can always reach out to an SEO agency for more help on this subject.