For many business leaders, “growth” is their number one concern, priority, and aspiration. Businesses that display demonstrable growth have an opportunity to expand, hire new personnel, leverage their financial standing, and, in general, rise above their competition. And since growth is predicated on the acquisition of new customers, finding them has become an essential practice. Today, we’ll explore five ways that companies can find and attract new customers online. Check them out here:
Advertise on Search Engines
Pay-per-click (PPC) advertising on search engines is one of the most cost-effective methods for generating new clients. That’s because PPC ads only cost businesses when potential customers click on them. This way, companies can promote their website for lucrative search terms that directly relate to their industry or field. Just make sure to craft your ads carefully. Poorly written or unoptimized ads won’t produce high conversion rates.
If you’re looking for novel ways to connect with a new market, then teaming up with a third-party organization can be quite beneficial. For example, companies like Ag Access specifically provide audience insights for agricultural businesses. Armed with this level of knowledge, businesses can more effectively engage with new communities.
What’s more, business leaders may decide to partner with organizations that share similar consumer bases. By cross-promoting with a non-competitor, you can amplify your brand message and potentially generate more traffic from interested parties.
Optimize Your Site
Ugly web pages, an off-putting domain name, poor design choices –– all of these factors can negatively affect a company’s ability to draw in new customers. Remember, acquiring new customers isn’t just about getting their attention; it also requires professional solutions and support. That starts with your website design and appearance.
Join New Groups
Consumers have no problem expressing their feelings about products, services, businesses, and brands online. Therefore, business leaders should seek out these voices by joining discussion forums, social media channels, and/or review platforms. Listen to what customers say about your company as well as others in your industry, and based on that feedback, alter your marketing strategy to fit customer needs/preferences.
Produce Great Content
It’s no secret that amazing content –– infographics, blogs, videos –– can spread rapidly across the internet. While businesses may not be able to purposefully create viral content, they can produce excellent content that speaks directly to potential customers. Ultimately, the goal should be to provide such high-quality content that customers feel compelled to share it with others. Achieve that, and you’ll be sure to uncover plenty of new prospects as a result.